Sounders Facility Named Belgian World Cup Home Base

The Providence Swedish Performance Center & Clubhouse, housing the business and soccer operations for Seattle Sounders FC, will open its doors to host the Belgium National Team for the FIFA World Cup 2026™. With all three group stage matches on the West Coast and a 50,000 SF facility with four full-sized training pitches to use […]

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Back on the Ice with the Seattle Kraken!

The Seattle Kraken and the City of Kirkland have partnered to unveil the Kraken Iceplex and Community Center, designed by Generator Studio. The new building brings together two sheets of ice, a city-operated community center, and a neighborhood restaurant under one roof. The Kraken and Kirkland hope the new neighborhood rinks will help grow participation, develop […]

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Community Venues Are Winning the Mixed-Use Race

[read time: 4 minutes] The conversation around sports and entertainment-anchored mixed-use development has centered, predictably, on large-scale venues. Nine-figure stadium and arena investments create destinations wherever they land. However, those aren’t the only project types creating new, desirable districts in cities across the country.  The facilities quietly reinventing this trend aren’t the ones making headline […]

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Memorial Stadium Featured by Seattle Time’s Pacific NW Magazine

Through public, private, and community partners, Memorial Stadium will become a multipurpose home for Seattle Public Schools students and the greater community beneath the Space Needle. Reporter Mike Gastineau details the venue’s history, the partnerships forged to restore it beyond its former glory, and Generator’s role in the exciting redevelopment underway on the Seattle Center […]

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Just Announced: Toyota Center Reimagined

Toyota Center and Clutch City Sports & Entertainment today announced Toyota Center Reimagined, a transformation of Toyota Center—designed by Generator Studio—to elevate the fan experience and further position downtown Houston as a premier destination for sports, entertainment, and major events. The comprehensive project, approved today by the Harris County–Houston Sports Authority, represents a transformational investment […]

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From Blueprint to Gameday with Tom Proebstle

Kansas City knows a thing or two about sports venues! Our hometown has quietly become a powerhouse in stadium and arena development. From historic stadiums, like CPKC Stadium, to next-generation sports and entertainment venues, companies based in KC continue to shape some of the finest facilities worldwide. The Kansas City Business Journal brought together industry […]

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Netherlands Select KC Current Training Facility as Home Base

We’re welcoming the Dutch to the KC Current Training Facility this Summer! The 17,000 SF facility, designed by Generator Studio under the vision of the KC Current ownership, will serve as the Netherlands home base and official team headquarters throughout their tournament run. When completed in June 2022, not only was the complex the first […]

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In SBJ: Supporting the women’s sports fan

“Designing for women’s sports fans means moving beyond the replication of the men’s sports model. It requires intentional architecture, inclusive interior spaces and brand experiences that reflect the values of a diverse, engaged and socially conscious fan base.” For Sports Business Journal, Director of Interior Design Christina Franklin and Senior Project Architect + Project Manager […]

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Athletic Business: Designing (For) Women

As CPKC Stadium celebrates its second season open, the conversation about purpose-built stadiums for professional women’s sports teams continues to grow. Athletic Business Senior Editor Paul Steinbach spoke with Generator’s Director of Interior Design, Christina Franklin, to explore the question: Is a stadium designed for women any different than any other stadium? Read the full […]

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Sports, Seattle, and Generator Studio

Seattle deserves the sports spotlight. Just ask Sports Business Journal’s Abraham Madkour, who highlights the city’s growing presence on the national stage in a recent column on the connection between Seattle and its sports teams. The piece shows us just how much the Seattle sports infrastructure has grown significantly over the past two decades, and […]

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CPKC Stadium Pitchside Suites Featured in Sports Business Journal

In this week’s SBJ in-depth, Brett McCormick highlighted CPKC Stadium’s suites as part of “Great Ideas in Premium Seating,” a feature showcasing a variety of premium spaces in sports venues. The 13 premium suites at CPKC Stadium are intentionally positioned low to the ground to provide an unparalleled game experience anchored by private, climate-controlled lounges. […]

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Breaking Ground on the New Memorial Stadium

A major project milestone was celebrated with our partners, Seattle Public Schools, the City of Seattle, and the One Roof Foundation, as we broke ground on the new Memorial Stadium. This $140 million transformation will reimagine Memorial Stadium as a modern, multi-purpose venue fully integrated into the Seattle Center campus. The design prioritizes openness and […]

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