- LifestyleGenuine hospitality. While Generator Studio works on a wide variety of building projects, what binds our work together is not architecture. It is the art of hospitality – where every detail matters and all senses are engaged to exceed all expectations. Our hospitality-driven design work is led by Generator Partner and Director of Interior Design Christina Franklin. Leveraging over a decade of experience designing boutique hotels, restaurants, bars, and other hotel amenity spaces for dozens of brands under Pacifica Hotels’ portfolio, Christina creates curated designs that are uniquely authentic to their place and time. CLICK HERE TO EXPLORE OUR WORK
- NonprofitDESIGN FOR GOOD Generator believes in contributing to the greater community where we live, work, and play. Our personal and professional commitment to the organizations doing good in our community is long-standing. We focus on creating built solutions that help nonprofit organizations improve how they connect with and serve their communities, making the experience better for everyone involved.
- ResidentialCRAFTED EXPERIENCESA Home Should Tell a Story-Yours. Our clients often come to us with memories of extraordinary hotels, hidden retreats, and breathtaking destinations that have left an impression on them. We take those inspirations and craft something even more personal: a home that doesn’t just reflect their life experiences but elevates their everyday living. By understanding how our clients move, gather, and unwind, we design spaces that feel effortless—where details have meaning. Whether a ground-up masterpiece or a transformative renovation, each home is as unique as the people who live in it. Designed for living, inspired by you.
- VenueUser focused design always wins. Founders Tom Proebstle and Mike Kress have shaped the landscape of sports architecture over the last two decades. While at previous firms Ellerbe Becket and Crawford Architects, they shaped landmark projects such as Conseco Fieldhouse, Lambeau Field, UNI’s McLeod Center, Fenway Park, and Qwest Field. Since founding Generator studio, Tom and Mike’s legacy in the world of sports architecture continues to grow, with clients including the Kansas City Current, Seattle Kraken, Seattle Sounders FC, Brooklyn Nets, New York Liberty, St. Louis Blues, Minnesota Vikings, Tampa Bay Lightning, and Minnesota Wild. What distinguishes Generator’s work is a passion for sports business, first understanding an organization’s unique challenges, market, brand essence, and revenue goals. What results is differentiated design, with branding rooted in the very architecture itself and revenue opportunities steeped in immersive fan experiences.
- WorkplaceWork spaces that feel like home. We solve problems for our workplace clients through an immersive approach to design. Our process often includes a deep dive into our client's business model, helping them plan growth strategies, ensure corporate objectives are represented in design, advise on trends, and review branding and marketing strategies among other advisory roles. It speaks to the level of trust we're known for establishing, and we believe necessary to create meaningful and authentic architectural environments for employees. Thoughtful work environments built on corporate strategy helps with employee retention, improves corporate identity, improves efficiency, and opens up new opportunities for return on investment.
DESIGN FOR GOOD Generator believes in contributing to the greater community where we live, work, and play. Our personal and professional commitment to the organizations doing good in our community is long-standing. We focus on creating built solutions that help nonprofit organizations improve how they connect with and serve their communities, making the experience better for everyone involved.