WSJ: “How Tampa Became a Hockey Town”

The Wall Street Journal dedicated an article to Jeff Vinik and how he turned Tampa into a hockey hotbed.

Generator Studio led the renovations and developments at Amalie Arena during a critical time for Tampa. One of the key goals in the renovation of the Lightning home was to create a defined experience so when a fan steps into the bowl, it’s all about hockey. “Vinik has spent about $75 million on upgrade’s to the Lightning’s county-owned arena, with another $25 million pledged in 2030.” Read the whole article here. Check out the 2011 and 2015 Amalie Arena renovations led by Generator Studio.