Project Architect Joel Murphy, NCARB

Joel is a pizza connoisseur, making his own pizza with original dough and sauce recipes.

For more than a decade, Joel has designed hotels and resorts around the world, including projects in Nigeria, New York, and Egypt. He prides himself in being able to maintain a project’s original design intent throughout the entire process, from concept to construction. Joel creates design solutions that meet code requirements while preserving artistic integrity. His strong hospitality background elevates every project he touches at Generator Studio. With his collaborative mindset, he knows how to get the job done. Everybody needs a practical artist like Joel on their team.

You say to a brick, 'What do you want, brick?' And brick says to you, 'I like an arch.' And you say to brick, 'Look, I want one too, but arches are expensive and I can use a concrete lintel.' And then you say: 'What do you think of that, brick?' Brick says: 'I like an arch.' Louis Kahn