Forbes: “The Business Of Rebranding A Community’s Sports Soul: How St. Louis Got Its Groove Back”

Generator continues to work with the St. Louis Blues to improve Enterprise Center. Read the article in Forbes and learn how change was required in order to help make St. Louis competitive for sports.

The arena had been largely untouched since its opening in 1994, so a list of key priorities was established to help Enterprise Center compete with and possibly supersede other venues around the country. Learn more about phase one renovation and phase two renovation designed by Generator. The final stages of these renovations are slated for completion by September 2019.

Top photo: Pub 67′

Bottom photo: Jameson Club at Clark Avenue