National Football League team stores are trending towards being larger, multi-use and immersive areas in existing stadium venues. The Las Vegas Raiders, San Fransisco 49ers and Green Bay Packers are all examples of NFL teams with newly designed team stores, topping the league in square footage.
Generator Studio has been approached by an NFL team to re-imagine their outdated team store. With an emphasis on engagement and innovative experience, Generator has created a new design that promotes multi-event takeovers, digital overlay and visibility.
This redesigned space promotes authenticity while creating opportunities for merchandise customization and outside plaza engagement to maximize sales margins.