Flatiron Capital Partners purchased a multitenant office building as part of a corporate expansion and rebranding effort. Generator Studio was brought on board to help rebrand the building to reflect Flatiron’s presence and taste.
The two story building sits adjacent to a busy street, with a steeply sloping site and mostly-buried basement level. The existing conditions were not accessible, and the building’s brick façade and mansard roof significantly dated the exterior. The site was regraded and repaved, with a new white-pine deck and overhead canopy added to better announce the entry and provide an accessible approach to the front door. Other exterior improvements included a new roof, new signage, new windows, new architectural lighting, a new, larger front door, new landscaping, and custom steel planters along the sidewalks approaching the entry.
The goal for the interior was to maintain an open, engaging environment for all current & future tenants. The public finishes were brightened up, with new carpet on the stairs, renovated bathrooms, and custom wood paneling in and around the existing elevator core. Kitchenettes and custom islands were added for all tenets with a sophisticated white-on-white palette.
It was critical to the client that Flatiron’s space enable the employees to work in a comfortable, quiet environment, offset by quirky spaces where employees could rest or relax. The open, quiet environment was achieved by framing perimeter offices with glass systems furniture. The “work hard, play hard” spirit was captured through the addition of a cedar + steel framed lounge, a conference room table that doubles as a ping-pong table, and a massive 17.5’ steel sliding door that allows the office to be open to the elevator & stair landing when desired.