“Designing for women’s sports fans means moving beyond the replication of the men’s sports model. It requires intentional architecture, inclusive interior spaces and brand experiences that reflect the values of a diverse, engaged and socially conscious fan base.”
For Sports Business Journal, Director of Interior Design Christina Franklin and Senior Project Architect + Project Manager Angie Nygren dive into how venues can support women’s sports fans through design. Read the full submission here (Sports Business Journal subscription required).