As the home to the Fresno Grizzlies and a gem in downtown Fresno, Chukchansi Park’s left field concourse was an underutilized sunbaked area where improving the fan experience would clearly pay dividends. The team’s goal was to create an outfield destination for fans that provided a new social atmosphere to take in the game. Anchored by a standing room only area dedicated to socialization and open to all ticket holders, Fresno Social also has tiered ticketed seating providing fans enhanced views of the field. The space offers guests a place to enjoy the shade and a beverage while taking in Grizzlies baseball and other community events.
Additionally, the organization recognized another underutilized area that was transformed with Generator’s leadership into the Splash Park. A 1,500 square foot water park directly behind right-field, where kids and young-at-heart adults can cool off and be entertained.