Kansas City based Academy Bank is a family-owned business that provides personal and commercial banking with a wide array of products and services. Following a recent consolidation of several brands into the Academy Bank organization, Academy Bank initially reached out to Generator Studio to develop a revitalized brand concept for use in a new, full service branch bank location.
As part of the revitalized concept, Generator worked with Academy to integrate new banking technology that embraces the use of virtual tellers and cash recyclers while maintaining a personal, human element to banking. In additional to traditional banking services, the new concept creates a community space and lounge area that can be used by customers as well as the greater neighborhood area.
As a result, full-service branches are now divided into three zones that blend together creating an open, spacious feeling. Customers first enter into a community lounge where they are greeted by a concierge and a complimentary coffee bar. From there they can move into a centrally located traditional transaction space. More intimate areas for customer interaction and office as located in the back.
The design incorporates the Academy Bank brand green, accented with rift sawn white oak and signification interior glazing to allow light to penetrate deep into the existing building. Other highlights include an 18’-0” sliding door that allows a conference room to be separated from the remainder of the community space.
Generator Studio is now involved in multiple projects with Academy Bank to impart their new brand concepts throughout their organization.