What’s More Popular than the Superbowl and has Drawn Crowds Larger than Trump’s Inauguration?

Generator Studio has been closely following trends in the eSports market, including the impact on existing facilities and new purpose-built facilities, player and audience statistics, and forecasted trends. Both new and existing venues can increase their revenue streams by becoming relevant to eSports events. Whether purpose-built or through renovation, a venue should have: the flexibility […]

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Scottrade Center Renovations Take Center Stage

Scottrade Center has largely remained untouched since its’ opening 23 years ago. Generator Studio was engaged by the St. Louis Blues to explore options to help drive revenue and keep the arena competitive in the constantly evolving landscape of sports architecture. The most visible improvement to the facility this off-season was the addition of a […]

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Generator Studio Celebrates KC Ice Hockey

As part of the Generator sponsored pre-game festivities, guests tasted St. Louis’ 4 Hands Incarnation and Minnesota’s Fulton 300 in order to vote for their favorite beer. Unlike the game itself, the St. Louis beer won by six. A hockey net was set up in the street for guests to try their hand at street […]

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Let the Games Begin: Revamped Scottrade Center is Open

Generator Studio worked closely with the St. Louis Blues and Paric Construction to renovate Scottrade Center in the 2017 off-season, with 10 weeks of construction totaling $34 million in upgrades to the arena. High points of the renovation include a new center hung scoreboard, renovated restrooms on public concourses, new concessions, an expanded and renovated Blues locker […]

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Theater Boxes: The New Premium Experience at Scottrade Center

Generator Studio designed an all-inclusive, door-to-door experience known as the Theater Boxes which will set the standard for a series of premium upgrades happening this summer at Scottrade Center. Designed to integrate the history of St. Louis with modern social culture, the Theater Boxes will provide exclusive amenities for ticket holders including: a large new center bar featuring […]

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Red Bridge Shopping Center Garners Capstone Award

Generator Studio is thrilled to announce that the Red Bridge Shopping Center project, completed in partnership with LANE4 Property Group and Centric Projects, has been designated as an honoree in the 12th annual Capstone Awards. Projects chosen for this award must be outstanding in their impact, whether to the neighborhood, city or metro area. Red Bridge Shopping […]

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