10 Years of Generator Studio

Generator Studio’s first office was the former poker room above my garage. We put away the ashtrays and decks of cards to make room for a simple 2′ by 8′ folding table that served as the working desks, drafting table, reception area and lunch room for both Tom and myself.  Remarkably, this 16 SF plastic […]

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Mining Revenue Through Design

Sports teams and venue managers are in a constant race to improve their venues, create new premium amenities, and provide a seamless overall experience. The traditional approach to targeting potential customers and improving fan experience relies on big data and loaded tickets to support premium sales. Generator Studio partners Mike Kress and Tom Proebstle have […]

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WSJ: “How Tampa Became a Hockey Town”

Generator Studio led the renovations and developments at Amalie Arena during a critical time for Tampa. One of the key goals in the renovation of the Lightning home was to create a defined experience so when a fan steps into the bowl, it’s all about hockey. “Vinik has spent about $75 million on upgrade’s to […]

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Fresno Grizzlies Start Season with Fresh Upgrades

While working with the Grizzlies’ ownership group, Generator Studio re-imagined two underutilized areas in Chukchansi Park. ‘Fresno Social’ is an outfield destination that provides a new social atmosphere for fans. The premium area sans premium pricing gives the park a more modern feel and improves the fan experience. The ‘Splash Park’ is a 1,500 square […]

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Jill Monaghan Named Design Power Player

Generator Studio Project Designer + Fun Director, Jill Monaghan, was recently featured in the inaugural Power Players section of SportsBusiness Journal and was recognized as a leader in sports hospitality design in culinary spaces. “Monaghan has designed food and beverage areas- including in premium spaces- as part of renovations of Enterprise Center in St. Louis and at U.S. […]

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