Architizer A+Award Jury Winner

With entries from over 100 countries, the Architizer A+ Jury Winner is selected by an illustrious jury, comprising equal parts architects and designers, cultural thought leaders, developers and other creatives. We are ecstatic that our project was selected as winner. Details: Inspired to transform the traditional hockey barn, the project embraces strategies often considered non-traditional […]

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A Toast to The Blues!

It happened. A week ago the St. Louis Blues made history.  52 years in the making, the Blues claimed the Stanley Cup with one of the most improbable comebacks in hockey history. The win was well deserved for this resilient franchise. Generator Studio was lucky to start our journey with The Blues four years ago. […]

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10 Years of Generator Studio

Generator Studio’s first office was the former poker room above my garage. We put away the ashtrays and decks of cards to make room for a simple 2′ by 8′ folding table that served as the working desks, drafting table, reception area and lunchroom for both Tom and I.  Remarkably, this 16 SF plastic tabletop […]

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Mining Revenue Through Design

Sports teams and venue managers are in a constant race to improve their venues, create new premium amenities, and provide a seamless overall experience. The traditional approach to targeting potential customers and improving fan experience relies on big data and loaded tickets to support premium sales. Generator Studio partners Mike Kress and Tom Proebstle have […]

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WSJ: “How Tampa Became a Hockey Town”

Generator Studio led the renovations and developments at Amalie Arena during a critical time for Tampa. One of the key goals in the renovation of the Lightning home was to create a defined experience so when a fan steps into the bowl, it’s all about hockey. “Vinik has spent about $75 million on upgrade’s to […]

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