Generator Studio is looking for a Marketing & Content Manager with excellent writing and storytelling skills. You’ll be responsible for overall marketing efforts, from social content to web updates, ads, sponsorships and facilitating press/media outreach. Working beside Generator’s talented architects and designers on high-profile projects, your natural curiosity and journalism skills will uncover gems worth sharing, building awareness and consideration for the firm. You’ll work with outside photographers, videographers, freelance designers and our web design agency for creative development, though some experience with InDesign, Photoshop & WordPress will be helpful to make minor edits in-house, on the fly.
This is a great opportunity for someone looking to leverage their marketing generalist experience and ‘own’ the marketing show, without much need for direction. Ongoing education and membership in relevant marketing clubs will be available for industry networking and staying on top of marketing trends.
Content Development & Management
-Keep abreast of firm’s projects and create compelling stories along the way that are visually rich – using photography and video captured by self (and/or others when appropriate) and your stellar writing skills
-Collaborate on creative content and strategic messaging, being open to feedback from Generator’s architects and designers who have high creative standards
-Understand target audience(s) for each channel and create content relevant to interests
-Identify trending topics in the media that Generator could engage with and enhance via content, with the goal of joining the conversation and spreading relevant messages
-Actively respond and engage with followers in social channels
-Create, communicate and manage a content calendar of planned activity, meeting deadlines and adjusting per project status while being opportunistic with unplanned & ad hoc content
-Track and share results periodically from social media efforts, analyzing content with most/least engagement, clicks to website/landing page, impressions, etc.
-Must be fluent in Twitter, Instagram, Facebook and LinkedIn and stay abreast of developments in these & emerging channels that could create opportunity for Generator
-Manage up and communicate well to ensure partners and teammates have adequate time to provide content for marketing assets
-Plan and execute the firm’s marketing initiatives from start to finish:
-Assess opportunities for strategic viability (i.e. ads or sponsorship opportunity) and make recommendations based on cost vs. target audience impact
-Maintain marketing budget and track expenditures to meet approved budgets
-Facilitate & build content for news/media outreach and industry awards. Pitch interesting stories and angles to media in effort to get ink for Generator.
-Maintain website and make updates as needed. Report on web metrics periodically.
-Aid leadership in the development, editing and proofreading of RFP/RFQ submittals.
-Work with outside photographers, graphic designers and web developers in the development of marketing collateral, sponsorship needs, website updates, ads, presentations, etc. and manage production of material
-Help plan and execute firm events and parties as needed
-Maintain excellent project marketing content files for overall firm use & access
-While this is not a graphic design position, the ideal candidate will be able to make minor updates to project sheets & other assets using InDesign and Photoshop. Course training is available.
-Minimum 3 years of experience in an agency or in-house marketing setting
-Proven history of social media management with expertise in Instagram, Facebook, Twitter and LinkedIn. Must be completely comfortable and fluent in social — developing and sharing content, scheduling and monitoring, engaging followers and analyzing/reporting results. You’re extra if you have experience with Clubhouse, Houzz.
-MUST have impeccable grammar, editing and writing-storytelling skills. Proofreading and eagle-eye attention to detail is critical. You love catching the extra space in paragraph two and misuse of its vs. it’s.
-Must be organized and above all, self-directed given this position’s independent nature.
-Experience with InDesign, Photoshop and WordPress, or willingness to learn the programs for making simple updates to project files and website.
-Familiarity with Google Analytics for website insights.
-Experience working with and collaborating with designers, photographers and other creatives in the development of marketing assets.
-Journalism background with experience pitching stories to news media.
-Interest in design, aesthetics and/or sports & entertainment a huge plus.
-Knowledge of general marketing principles to develop effective ads, collateral, and other marketing communications.
The employee performing this job must regularly be able to use a telephone, computer keyboard and mouse, reach with hands and arms, talk and listen. The employee frequently is required to move about an office environment and sit (often for extended periods), as well as lift and carry objects such as books and files weighing up to 15 pounds. The employee is occasionally required to stand, stoop, or kneel. Specific vision abilities required by this position include close vision and the ability to adjust focus. This job relies on teamwork and collaboration as a critical component for succeeding, so the ability to communicate effectively with others is required. Regular and predictable attendance is required. Although the job may be performed remotely at times (with the pre-approval of the employee’s supervisor), the work done by the person holding this position is expected to be performed regularly at the company’s office as part of the teamwork and collaboration required by this position, though COVID-19 has mandated the company to revise its in-office and travel policies and continues to do so per CDC guidelines and the shifting state of the pandemic. Travel & overnight stays may be intermittent, as may attendance to after-hours events – again, as Generator’s COVID-19 policies allow.
ESSENTIAL JOB FUNCTIONS
All of the responsibilities, duties, and requirements contained in this job description constitute the essential functions of this job which the successful candidate must be able to perform with or without requested reasonable accommodations.