Generator Studio’s first office was the former poker room above my garage.
We put away the ashtrays and decks of cards to make room for a simple 2′ by 8′ folding table that served as the working desks, drafting table, reception area and lunchroom for both Tom and I. Remarkably, this 16 SF plastic tabletop served as the intellectual and functional home of Generator for the first two years.
One of our first clients liked our low overhead and frugality so much he stated, “If you ever move out of here, I won’t hire you again.”
Landing our first project as Generator Studio in 2009 (thanks KMG Hotels!) was the ‘sh_t just got real’ moment: We had to get it done on our own. Where we once relied on folks at our previous firms to help draw & coordinate, it was now just Mike & me. Welcome to entrepreneurship 101.
KMG founders Jay & Sanjay Koshiya were starting their hospitality venture along with Jim Ecton at Level Builders. The five of us in the office of a beat-up hotel we were renovating was a special time and one I won’t forget. Had to dig deep to set aside my life of sports project globetrotting to grind out smaller—but as it turns out—very personally rewarding projects. I had disliked biz networking, but that goes out the window when launching a business. Learned how to hustle and loved the connections I was making.
Projects floated in: Kelly Manning at Tavern In The Village; Owen Buckley at LANE4 Property Group with Jeff Berg (Colliers) renovating Corinth Square. Driving out to Dodge City for their historic downtown master plan when we needed to be back at the garage drawing. Crazy times. Stressful. Exhausting. And absolutely worth it.
I became a better person and architect, better listener and connector, better at giving back. But the sports world we left didn’t forget about us. Mike Kress back to you.
Still working out of the old garage, and now a formidable three-man firm with the hiring of Peter Baird (still with us, btw), we received a phone call that changed the very DNA of Generator and set in motion a series of related projects that continue to shape our office even today.
On the other end of the line was friend, mentor, architect, and all-around good guy, Ray Chandler. He was calling to ask if we would be willing to “help out” on a project down in Florida. The project was the complete reimagining of the twenty-year-old Amalie Arena, and the client was The Tampa Bay Lightning. Ray had been hired as owner’s rep to make sure this transformation was successful.
In an instant, Generator Studio was in sports, again… only this time, we were on our own. Both Tom and I worked for many years at Ellerbe Becket and later Crawford Architects. Working on some of the most influential sports facilities in the US, and beyond. At Ellerbe, Tom and I worked for the Seattle Seahawks and were a part of the design team for CenturyLink Field. Then, at Crawford, Tom and I were the senior architectural leaders of Virginia Mason Athletic Center, the practice facility and headquarters for the Seahawks.
The then CEO of the Seahawks, Tod Leiweke, had just been named CEO of the Lightning. Circles of influence, old friends and past experience were merging into a once in a lifetime opportunity and Generator was ALL IN!
Still working out of the garage while designing Tampa arena, we hired a few more folks. We were in startup mode, saving money and wanting to be business people – not just architects – to do this thing right. It was tempting to get an office space to ‘legitimize’ our business. Instead, we bought a cheap hockey horn to sound when a new project came in; stocked the fridge with beer; and brought on KC local Cynthia Enright as our consultant-based CFO/COO to help with financials, operational processes like time sheets & expenses, and guidance in running a profitable business.
More local work started coming in, the result of a lot of hustle and happy hours. We created a niche in non-profit architecture, helping clients like the Northland Early Education Center, local Alzheimer’s Association and Child Protection Center. A pivotal moment was winning an international design competition with The Nelson-Atkins Museum. Yet another holy sh_t moment for us that instantly changed our course – now contending on serious design opportunities with serious local architects.
Another hire later and we’re at six people, two dogs, a large plotter, cables everywhere, multiple phone calls simultaneously over music and a client meeting in the kitchen. It was time. Generator truly needed a space.
It was an easy decision to move to the Crossroads. Its diversity, creativity, experimentation and boldness was exactly what we wanted in our own culture and locating there would help us attract talent that shared those same values. Butch Rigby, who had acquired the old Star warehouse at 17th and McGee, had the space we wanted. Anyone that knows Butch knows he’s passionate about saving old buildings and is, well, just passionate – a great fit from the start as we share that passion. At one point during the construction of our space, Butch and I got a little heated and we stepped outside. There might have been some yelling— i.e. passionate conversation— that moved into the middle of the street. Butch started laughing and in his good natured way did a ‘fake’ stranglehold on me to just make up for our misunderstanding. We then realized we had the construction workers looking out the windows at us, wide-eyed, thinking Butch was taking me down while two cars stopped in the street started honking! We laughed our asses off.
Our new digs at 1701 McGee couldn’t have been more timely…
Check back soon for the rest of the Generator story.